In a move that could shake up the film review ecosystem, the Indian Film and Television Producers Council (IFTPC) has decided to take a firm stand against what it calls a “dark and growing trend” in the industry—extortion by social media influencers.
The council, which represents over 375 of India’s top producers, announced on Monday that it is preparing to initiate legal action against influencers who allegedly demand money in exchange for favorable reviews, or threaten to post negative content if payments are refused.
A Growing Menace
For years, murmurs of such practices have circulated in the industry, but few spoke openly. According to the IFTPC, some influencers use a “pay up or we’ll sabotage you” approach, targeting producers with demands. Refusal, they claim, often results in malicious reviews, reaction videos, and online campaigns designed to damage a film’s reputation before it even reaches audiences.
“These are not just bad reviews,” the council said. “They are calculated attacks meant to derail a project’s reception and commercial viability.”
Criticism vs. Extortion
The IFTPC clarified that it is not against genuine film criticism. “Freedom of speech and constructive criticism are welcome and respected,” the council noted, adding that the problem lies specifically with “extortionate practices” carried out by a few “unscrupulous individuals.”
The body warned that such acts pose a “grave threat to the creative and economic health of the Indian film and entertainment industry,” making it necessary to intervene decisively.
Legal Battle on the Horizon
Backing words with action, the IFTPC has begun consulting top legal experts to explore remedies under both civil and criminal law. The aim is to bring a “swift and decisive end” to the alleged extortion practices and protect filmmakers from unfair pressures.
About IFTPC
The Indian Film and Television Producers Council is one of the country’s leading industry bodies, representing the interests of film and television producers across India. With over 375 members—including some of the biggest names in the business—the council plays a key role in safeguarding the industry against challenges and promoting a fair, sustainable ecosystem.
