Assi Day 14 Box Office Collection
Taapsee Pannu’s latest courtroom drama Assi is witnessing a disappointing run at the box office. Despite tackling serious social issues and receiving attention for its subject matter, the film has failed to sustain momentum after its opening weekend.
The film saw a small rise in collections on its second day but could not maintain the trend. By the end of its second week, Assi has collected only ₹8.55 crore nett in India and is now expected to finish its lifetime run in single digits.
Assi Box Office Performance So Far
On its opening day, Assi collected ₹1 crore nett at the Indian box office. The film then showed a noticeable jump on Day 2, earning ₹1.60 crore, suggesting some initial curiosity among audiences.
However, the momentum did not last long. On Day 3, the film collected ₹1.30 crore, reportedly affected by a major India cricket match that pulled audiences away from theatres.
By the end of its first weekend, the film’s total stood at approximately ₹3.90 crore nett.
The weekday trend remained weak, and the film managed to collect ₹6.30 crore nett in its first week.
Even during the second week, when the Holi holiday period and lack of major new releases could have helped the film grow, it added only ₹2.25 crore.
This brings the film’s total to ₹8.55 crore nett, with trade experts now predicting a lifetime finish around ₹9 crore.
Assi Day-wise Box Office Collection
Day 1 – ₹1.00 crore
Day 2 – ₹1.60 crore
Day 3 – ₹1.30 crore
Day 4 – ₹0.65 crore
Day 5 – ₹0.75 crore
Day 6 – ₹0.50 crore
Day 7 – ₹0.50 crore
Week 1 Total: ₹6.30 crore nett
Week 2 Total: ₹2.25 crore nett
Total Collection: ₹8.55 crore nett
Lower Than Expected Theatre Footfall
According to trade estimates, Assi opened in around 1,651 shows across India, which indicates that the film had a reasonable initial screen presence.
However, the occupancy remained low throughout the week. While the film’s theme generated some early interest, it failed to convert that curiosity into sustained theatre footfall.
The inconsistent box office trend suggests that the film struggled to attract a wider audience beyond its initial urban viewership.
Assi Falls Behind ‘Thappad’ by a Huge Margin
The film’s performance is also being compared with Taapsee Pannu and director Anubhav Sinha’s earlier collaboration, Thappad.
Released in 2020, Thappad also dealt with themes of gender injustice and patriarchy but performed significantly better at the box office.
In its first three days alone, Thappad collected approximately ₹13.98 crore, with the following daily numbers:
Day 1 – ₹2.89 crore
Day 2 – ₹4.59 crore
Day 3 – ₹6.50 crore
Compared to that, Assi’s first weekend collection of ₹3.90 crore is nearly 70 percent lower, highlighting the gap in audience response between the two films.
About the Film ‘Assi’
Directed by Anubhav Sinha, Assi focuses on the growing issue of sexual violence against women and the legal battles that follow such cases.
The story revolves around Parima, played by Kani Kusruti, a married woman living in Delhi who becomes the victim of abduction and assault.
The narrative then follows the emotional trauma she faces, along with the police investigation and courtroom proceedings that attempt to bring justice.
Taapsee Pannu plays the lawyer representing the victim in court and fighting against the system to ensure accountability.
The film attempts to present a socially relevant message through a realistic courtroom drama format.
A Tough Box Office Outcome
Despite its serious subject and strong performances, Assi has struggled commercially. Social issue–driven films often rely heavily on positive word-of-mouth to sustain their theatrical run, but the film has not been able to generate the momentum needed for a stronger box office performance.
With collections currently standing at ₹8.55 crore, the film is expected to end its run below the ₹10 crore mark, making it a clear box office flop.
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